About Us
Welcome to Koch American Varsity
Located in Goshen, Indiana, Koch House of Design has been crafting premium varsity jackets and chenille patches for over 30 years. Now operating under the brand name Koch American Varsity, we're proud to bring our tradition of quality, customization, and craftsmanship to customers across the country.
Where Legacy Meets Custom Design
Every patch, letter, and jacket we produce is built on a foundation of multi-generational tailoring expertise. From award-winning school programs to proud alumni and parents, Koch is trusted by those who value heritage, detail, and personalized style.
What Makes Us Different
- Custom Made for You: Every piece is tailored, not templated.
- School Pride, Sewn In: We create unique designs for each school we serve.
- Fast, Friendly Fittings: Book a free consultation to get the perfect fit.
- American-Made Quality: All patches are sew-on only — no shortcuts, no iron-ons.
Meet the Team Behind the Thread
We're a family-operated business combining old-world craftsmanship with modern e-commerce tools. Our founder Kevin Koch is a master tailor, and his son Mikhail leads our embroidery division. Today, a new generation is building a streamlined online experience to serve schools, teams, and individuals nationwide.
Join the Tradition
Whether you're honoring achievements, supporting your athlete, or reliving your glory days — Koch American Varsity is here to help you make it personal.
Located at:
211 East Washington Street
Goshen, IN 46528
Phone: (574) 971-8094
Email: info@kochhouseofdesign.com