Welcome to Koch American Varsity,

where our five generation chenille heritage meets new and innovative design. Our brand stands at the forefront of premium apparel, blending classic aesthetics with modern trends to create jackets and patches that are more than just clothing—they're wearable achievements.

What Our Customers Say

More Than Just a Jacket

A jacket that grows with you through every chapter. Koch jackets are built for high school students—designed to last through years of classes, sports, music, and everything in between. Quality that parents trust, style that students love.

Whether you're heading to school, weekend hangouts, or special events, a Koch jacket is the one piece that works everywhere. Built tough for daily wear and made to last way beyond this season.